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Asset Management

Our Approach: Your Personalized Investment Strategy

We begin by engaging in a consultative process, shaping a tailored investment strategy designed around your risk tolerance, time horizon, and financial objectives. Our "Household Endowment Approach" forms a three-fold framework, guiding how we manage your investments. Backed by institutional research and cutting-edge technology, we meticulously craft portfolios aligned with your distinct goals and requirements.

Our in-house portfolios predominantly feature ETFs and individual equities, chosen for their tax efficiency and typically lower costs. We also incorporate Mutual Funds, Separately Managed portfolios (SMA's) led by institutional Money Managers, Socially Responsible Investments (ESG), and other vehicles as appropriate. Continuous vigilance ensures our portfolios and money managers remain aligned with market dynamics, updating them as needed.

Above all, your well-being and that of your family is our primary concern. Our mission revolves around understanding your unique circumstances, uncovering your aspirations, and gauging your comfort with risk. Nurturing long-term relationships built on transparent and open communication is the bedrock of our success.

Our Philosophy

Our Philosophy

Diverse Value Creation:

Our belief rests on the notion that value transcends singular asset classes, investment tools, or account types. Each investment is meticulously tailored to the individual's unique preferences and requirements. This conviction is a culmination of our deep understanding of capital markets and holistic financial planning principles.

Our proprietary asset management models work in harmony with our institutional money managers, jointly striving to achieve risk-appropriate, goal-driven, and cost-efficient portfolios. This collaborative approach underscores our commitment to your success.

At the heart of our mission is your well-being and that of your family. Our foremost objective is to grasp your personal circumstances, unearth your aspirations and objectives, and gauge your comfort with risk. The bedrock of our achievements is the cultivation of enduring relationships grounded in transparent and candid communication.

Composition of Our portfolios

Our research is administered through a comprehensive set of institutional approved and industry standard software programs where we can analyze specific technical, fundamental, and cost characteristics to make sure that the respective position is performing as it should compared to peers. Quarterly we review each holding within the portfolio to make sure that it is performing up to their respective benchmark. Quarterly we rebalance the portfolio to make sure that the weighting is in line with your risk tolerance and goals. 

Our Process

Analyzed Technical and Fundamental Aspects

  • Fees – Analyzing the cost of ownership for ETFs and mutual funds.
  • Liquidity – Ensuring that the ETFs can be traded easily on the open market.
  • Underlying holdings – Understanding transparency and its composition.
  • Overlap – While impossible to eliminate all overlap as many ETFs/MF hold some similar positions within their structure we try to reduce that overlap for true asset allocation.
  • Investment Objective Oversight – Ensuring funds are meeting their individual objectives.
  • Past Performance – We pressure test the position vs its peers and review quarterly. The position is given a red/yellow/green rating and adjusted accordingly.We create strategies that are tailored to your needs and goals.

Analyzed Mutual Fund and ETF Aspects

  • Momentum Grade – Price performance and total return as compared with other ETFs/MF in the same asset class
  • Expense Grade – Comparison of ETFs expense fee against those of others in its asset class.
  • Dividend Grade – How safe the ETFs dividend is/Ability to raise the payout/Consistency in paying and the yield’s attractiveness compared with all other ETFs in its asset class.
  • Risk Grade – Comparison of risk with all the others in its asset class.
  • Asset Flow Grade – Compares an ETFs increase or decrease in assets, and its share volume, against other ETFs in its asset class

See what professional management can do for you

Thank you!

Exchange-traded funds are sold only by prospectus. Please consider the investment objectives, risks, charges and expenses carefully before investing. The prospectus contains this and other information about the investment company, can be obtained from your financial professional at [phone number or address]. Be sure to read the prospectus carefully before deciding whether to invest.